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The web site caldwell.co.uk had the following in the site, "Pivot Bars Tilt Latches." I noticed that the webpage stated " Pivot Bars Tilt Latches." They also said " The UKs leading supplier of traditional and contemporary window hardware. We manufacture a comprehensive range of products including traditional sash window hardware and balances, and hinges and restrictors for more contemporary window styles such as pivot. Need more information or looking for a bespoke product? Hardware leader ." The meta header had caldwell as the first optimized keyword. This keyword is followed by hardware, window restrictors, and torso which isn't as important as caldwell. The other words caldwell.co.uk used was sash balances. spiralift is included but could not be understood by web engines.